![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/b27831d6-8eea-43e6-8f52-5d6bcb38f364_rw_3840.jpg?h=8a92ac82a85f8104d1ac6f62b01cac7f)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/378b1f58-250c-400a-8c66-35effb1190c6_rw_1920.png?h=802970e01d47642c8096bc3a3f4306ae)
Partnerships & Activations
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/989076c3-c6e4-45cd-993f-458a1888c806_rw_3840.jpg?h=4cf134a9ead64c5fbb4180ae10a4b8e9)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/63df2afc-d2ba-4d9a-b74f-1c3016188c2f_rw_1920.jpg?h=301c8d335d8f0a81cf4245f02cab709f)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/07c63c76-119d-4589-843b-20e00ca0f299_rw_1920.jpg?h=0cc68e322535ebfa832f1e635d7dca98)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/79a1409f-3c53-479d-b566-39410f0cc6e6_rw_1920.jpg?h=26aa91c31a682cd407cad99b466d8e17)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/5a6b545f-5425-49a8-ba95-39593a78c2cb_rw_1920.jpg?h=1d4c4d50137b77dd453e14c0f7460334)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/f5905b9f-1cfc-4bbb-979e-d02d53829646_rw_1920.jpg?h=fa0ea23afaf96f08686738c612722cd5)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/6a8798be-cd91-4a42-b790-ce29c79116d3_rw_3840.jpg?h=752f9e8fa4f6d2f42ee7c51a107a14f3)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/f2dad31f-4eb1-49be-90f6-a2ce7bc73900_rw_1200.jpg?h=db08c46064e88fba7f06d55d589362bc)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/8fd2e568-f8ff-42ea-8aa4-b89f8ddd28be_rw_1200.png?h=b61c3edd587a52aa6f6f830803fb13c2)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/43491256-ae84-484e-be87-a4aef4ef2a62_rw_600.jpg?h=6cac28f6841e20ca51e80faf05a7df5b)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/39526acc-5f59-495a-aa0a-ef401a59e790_rw_1920.jpg?h=2d2d66a722f39e3cc866a3f190983f33)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/6b1ec754-b0f9-4da0-9024-b4d017cda25c_rw_1920.jpg?h=a2234f6fb474c6aea79531abfcff5a23)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/8720121c-f431-40a7-9483-9547370aa1ce_rw_1920.jpg?h=757494db96fe180f101c276ea7d4b656)
Digital Channels & Social Media
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/3f174765-4986-4770-9eff-d502a5ba1a2a_rw_1920.png?h=883be41225477a86fd7ae4caf8386574)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/6f905430-c5bd-437d-88e6-80e5584e5a2c_rw_1200.png?h=ca006b14946993d86514e5a4f5d261b1)
Social Media
Growth from 8/31/23 - 9/14/23
- 947% increase across all socials (Instagram, YouTube, Facebook, Twitter)
- 957% increase in Instagram followers
- 3.3M impressions across all socials
- 29k post engagements
- 2k new followers on US & INTL Instagram accounts
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/09298459-3f6b-454b-bbea-085542d47c58_rw_1920.png?h=c51f8276b3760fed811e54fb196e18e7)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/047a952f-7b78-4111-ac8e-c6a9e8c62667_rw_1920.png?h=44d07ee61de952227888911223df1faf)
Digital Campaigns
Brand building and performance marketing paid media campaigns on Facebook, Instagram, Pinterest, Google, LinkedIn and Reddit. Dynamic ads targeted audiences in states that had the most product saturation.
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/82a17ed9-b716-498c-8e33-9f643e83212e_rw_1920.png?h=cbb75141b4d154be8ceab3ffa7032f0a)
Thought Leadership
Educational blog posts for website and also posted on social media to drive traffic to the site. Topics included Purity Laws, Benefits of the Barrel, Curated Recipe Lists, DIY Gift Basket Ideas, and more.
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/c008b0cc-a335-4c68-b335-f1fffc738e46_rw_1200.png?h=2f8d56732cb13bedc297435be4eb4b19)
Holiday Sweepstakes
Customized muslin bag and compostable tissue paper were sent to individuals who submitted their contact information and met the giveaway criteria. Sustainable items were selected to support the brand's tenets.
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/481db4ac-515b-46c2-9bea-627a5ccb3d38_rw_1200.png?h=54579eae586efd244651d48bcfe0644c)
Email Strategy and Design
Focus on high value content and timely sends. Collected emails at events through POS.
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/fc68b799-e17d-41cc-a1e7-b04c29712117_rw_1920.png?h=d3d480fd9854552882b9c152ee8c4e0c)
YouTube Subscriber Growth
Tripled subscribers in one month with cross-channel strategy by sending Instagram followers to YouTube videos.
Physical Marketing Materials
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/c72dd89b-0242-4cfb-b51f-7953ee3c8fea_rw_3840.jpg?h=babfa74c664a07ac4def8f0679267b4d)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/7fba1fb9-913b-4264-8cbb-b1bd19380907_rw_1920.jpg?h=b009fb88f7e1b4d88c39a4fec6fa5229)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/631d7042-f87f-4499-925a-c176b639cb70_rw_1920.png?h=ee82e8d69b17c7c1efb91d5c1f97ffe4)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/9626fe4b-cbe4-4680-8760-4ec6889b6d76_rw_3840.jpg?h=2b535c77894b504616d27bdba264e6f0)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/0f2e6091-0e40-4ce5-ba60-4a365ecd9dbb_rw_1200.jpg?h=956b89d6c003e44ece9dde9c8521eb4a)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/6ba341a3-3cbf-48a0-85ad-76c0179cb75f_rw_1200.jpg?h=5ba90096a4529d3f49a4d5b9c1a579e7)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/64b8c6a4-8b3f-4768-965e-b33dbca9b746_rw_1200.png?h=6d0abb8e57f0969924bb006eebe5e616)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/5c09af6e-d7f3-44d1-a4ba-99b410840eac_rw_1920.png?h=d2057925c52038dd7fd49a29058284ce)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/43140d0b-ce98-4dc0-a677-fd5190e500e5_rw_1200.png?h=d5c8c6432b643bf9ea96b1329e7a5a19)
![](https://cdn.myportfolio.com/b43a3bd5-f3df-4d5a-ac54-7927bc31ae21/771d8c91-7957-4f71-9949-361e98b3db5b_rw_1200.png?h=d0546841f9e9cf868c039fbcdfe63598)