NEFT Vodka / Global Marketing

Managed and expanded an in-house team and external vendors to develop and execute comprehensive brand strategies, activations, events, and campaigns for partners such as The Rose Bowl, BLADE Aviation, and Scuderia AlphaTauri (F1), while overseeing international teams and targeted strategies across various cities. Responsibilities included marketing and brand strategy, mixed media marketing, partnerships, art direction, team leadership, experiential activations, website design, social media strategy, and vendor procurement and management.

Partnerships & Activations

Digital Channels & Social Media

Social Media

Growth from 8/31/23 - 9/14/23

- 947% increase across all socials (Instagram, YouTube, Facebook, Twitter)

- 957% increase in Instagram followers

- 3.3M impressions across all socials

- 29k post engagements

- 2k new followers on US & INTL Instagram accounts

Digital Campaigns

Brand building and performance marketing paid media campaigns on Facebook, Instagram, Pinterest, Google, LinkedIn and Reddit. Dynamic ads targeted audiences in states that had the most product saturation.

Thought Leadership

Educational blog posts for website and also posted on social media to drive traffic to the site. Topics included Purity Laws, Benefits of the Barrel, Curated Recipe Lists, DIY Gift Basket Ideas, and more.

Holiday Sweepstakes

Customized muslin bag and compostable tissue paper were sent to individuals who submitted their contact information and met the giveaway criteria. Sustainable items were selected to support the brand's tenets.

Email Strategy and Design

Focus on high value content and timely sends. Collected emails at events through POS.

YouTube Subscriber Growth

Tripled subscribers in one month with cross-channel strategy by sending Instagram followers to YouTube videos.

Physical Marketing Materials

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